1. Introduction and Scope

Thrapp Digital LLC ("we," "us," or "our") respects your privacy. This Privacy Policy describes how we collect and use information through our corporate marketing website (thrappdigital.com). This policy applies only to our marketing website; for privacy information regarding our specific products or services, such as myCarCaptain, please refer to the respective product's legal documentation.

2. Information We Collect

We limit our personal data collection to what is adequate, relevant, and reasonably necessary for our disclosed business purposes.

Contact Information: Name, email address, and message content provided voluntarily via our "Business Inquiry" or "Contact Us" forms.

Portfolio Interaction: Information collected if you choose to download case studies, white papers, or other digital assets.

Automated Data: Basic log data (IP address, browser type, operating system) and cookies used for website analytics to understand user engagement.

3. Use of Information

We use the information we collect for the following purposes:

To respond to business inquiries, partnership requests, or support questions.

To analyze trends and improve our website's layout, content, and functionality.

Data Siloing: Information submitted to this corporate marketing site is processed separately and is not combined with user data from our specific products (e.g., myCarCaptain) unless specifically authorized by you.

4. The "Parent Entity" Disclosure

Thrapp Digital LLC is a New Jersey Limited Liability Company. Any data collected through this website is processed for the legitimate business purposes of the LLC. We do not sell your personal marketing data to third parties.

5. Third-Party Service Providers

We use trusted third-party service providers to help operate our site. These include:

Analytics: We use Google Analytics to help us understand website traffic and webpage usage. Google Analytics uses cookies to track your interactions. You can opt-out of this tracking by using the Google Analytics Opt-out Browser Add-on.

Hosting and Communications: We use third-party providers for web hosting and to manage form submissions and email communications. These providers are prohibited from using your data for any other purpose.

6. Your Rights

We believe in giving you control over your information. While our data collection is minimal, we recognize under the New Jersey Data Privacy Act, you have specific rights regarding your personal data:

Access and Correction: You may request to confirm if we are processing your data and request a copy or correction of that data.

Deletion: You have the right to request the deletion of personal data we have collected from you.

Opt-out: While we do not sell data, you have the right to opt-out of any future processing for targeted advertising or profiling.

Right to Appeal: If we decline to take action on a request regarding these rights, you have the right to appeal our decision by contacting us within 45 days of our response.

To exercise these rights, please contact us at the email provided on our contact page. We will respond to verified requests within 45 days.

7. Data Security and Retention

We maintain reasonable administrative, technical, and physical security practices to protect the confidentiality and integrity of your personal data. We retain marketing-related information only for as long as necessary to fulfill the purposes outlined in this policy or as required for legal and tax records.